Welcome to the Heights Section of Jersey City, NJ

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Mayor Pledges New Parking Deck, Police Station, and Cleaning Initiative for Central Avenue

Mayor Steve Fulop pledged two major projects for the Heights yesterday in his third State of the City address. Speaking in the School 28 auditorium, Fulop said the city will build a municipal parking garage and a new police station, both to be located on Central Avenue. The garage would be for shoppers and residents of the Heights, where residents have complained for years about a shortage of parking spaces. [Read More]

New Public Artwork In The District by Sam Pullin - "Earth Person 2"

Earthman 2 by artist Sam Pullin, Central Avenue, Jersey City

Home to NJ's Best Sub/ Hoagie Shop

Central Avenue and Jersey City's Restaurant Row is officially the home of the best sub/ hoagie shop in the State of New Jersey according to Peter Genovese and NJ Advance Media for NJ.com. Andrea Salumeria is the winner of N.J.'s best sub/ hoagie shop showdown, besting nine other finalists in an epic month-and-a-half-long search. [Read More]

Citywide Campaign Promoting "Buy Local"

Mayor Steven M. Fulop and the Jersey City Small Business Services have launched a citywide, year-round campaign - SHOP JERSEY CITY BUY LOCAL - to support local and independently-owned businesses just in time for the 2016 holiday season. The goal of the campaign is to drive traffic and awareness around Jersey City’s diverse selection of small businesses in every business district throughout the City. The "Shop Jersey City, Buy Local" campaign was designed and developed by Jersey City Small Business Services, which is comprised of the Jersey City Economic Development Corporation, the Office of Innovation, Office of Diversity and Inclusion, the Hudson County Chamber of Commerce and the five special improvement districts: Central Avenue, Historic Downtown, Jackson Hill Main Street, Journal Square and McGinley Square. [Read More]

#ShopJC and Get Your Reusable Bag

Local businesses are helping turn our neighborhood green this holiday season by giving out a combined 2,000 reusable bags. Pick yours up at any of the 32 participating businesses [Read More]

Heights Halloween on Central Avenue

Jersey City Heights Halloween Window Painting Contest on Central Avenue 2016

The Central Avenue Special Improvement District Management Corporation, in partnership with the Jersey City Board of Education, is pleased to announce the fifteen (15) winners to our second annual Heights Halloween Window Painting Contest on Central Avenue. A short award ceremony to recognize the winners will be held at 11am on Saturday October 27, 2016 at New Heights Art Supply located 345 Central Avenue, 2nd Floor. All are welcomed to attend. [Read More]

SID Program Is Extended Through 2020

Good news Jersey City! The Central Ave SID program was successfully extended through 2020 at the October 4th Special Meeting of the Corporation. Our SID is one of the few in New Jersey which periodically holds a referendum vote asking SID members (commercial property and/ or business owners in the district that fund the program through an assessment) if they want to continue it. Members voted almost unanimously in favor of the SID. Many thanks to all CASID members that took the time to participate in the referendum vote allowing the organization to continue investing, serving, and growing our neighborhood and business community for another four years.

16 New Trees Are Planted on Central Avenue

Fun Fact: Out of the 10 commercial corridors in Jersey City, Central Avenue has the most trees. In total, The Heights neighborhood main street has 113 tree beds. The Jersey City DPW and Office of Innovation partnered together with CASID to get 16 new male Ginkgo trees planted in the shopping district last year. In addition to requesting adjacent business owners help water the trees, CASID started an online campaign asking local residents to adopt one of the new trees and bring it water a few times a week during the evening hours. This was a community approach to care for our community trees (#TreeSpeech).

Dulce De Leche Bakery is Deliciously Sweet Addition to Central Ave, Jersey City Heights

Dulce De Leche Bakery, 376 Central Avenue, Jersey City, NJ - Photo Credit William F. Spencer Photography

Dulce De Leche Bakery will officially open their doors at 7:00am on Friday, September 9th and the Central Avenue Special Improvement District Management Corporation is thrilled to welcome their sweet brand of fresh baked goods to the neighborhood. This true Argentine Bakery provides The Heights neighborhood with a modern café atmosphere that is visually stunning and sure to be a crowd pleaser. [Read More]

New Heights 24 Hour Bus Service (Mon-Sat)

New Jersey Transit Bus No. 119, Central Avenue Jersey City

GREAT NEWS for the Jersey City Heights: New Jersey Transit Bus No. 119 will run 24 hour service (Mon - Sat) starting on 6/25. Thanks to Senator Brian Stack, Assemblyman Raj Mukherji; Mayor Steven Fulop; Councilman Michael Yun; Councilman Rolando Lavarro, and RNA/ WPA for their tireless efforts to improve mass transit and access to NYC jobs. ‪[Learn More about Central Ave Bus Service]

"City of Trees" Window Painting on Central Avenue

Window Painting on Central Avenue storefronts - Jersey City Heights

The Central Avenue Special Improvement District, in partnership with the Jersey City Parks Coalition, Frogs Are Green, and Jersey City Board of Education invite you to take a stroll down Central Avenue as nearly 100 Jersey City students paint their vision of City of Trees on participating storefront windows. The artwork was installed on Thursday, May 26th and will be up through June 10th so all can see and be inspired to learn more. [Read More]

Second Annual Central Avenue Auto & Music Show

The 2nd Annual Central Avenue Auto and Music Show took place on Saturday, May 21, 2016. The event is creative placemaking at its best. It is an exciting spring affair in the neighborhood that helps our shopping district connect with residents and shoppers in new fun ways.[Read More]

Spring Time on Central Avenue by ChicpeaJC


It is finally spring time in Jersey City! How exciting is that?! I feel like for months we’ve been waiting for warm weather and it’s finally here. Spring is the perfect time to update your wardrobe, your home, get in shape, get your bike fixed, or try a new restaurant. Well, I think you got the point. You can get all this done right on Central Avenue in Jersey City. I sent out Mike Demoya, photog and my right-hand man to set out and get ready for spring on Central Ave! [Read More]

Business Spotlight by ChicpeaJC: Andrea Salumeria


Where to begin on Jersey City’s hidden Italian gem, Andrea Salumeria. Andrea Salumeria has been part of Jersey City since 1975 and going stronger than ever. This Italian deli is the real deal, they offer every Italian item you can think of that are straight from Italy. Peter, who is the current owner, was delighted to talk to me about the history of Andreas and really shared his knowledge and his passion for the success of Andrea Salumeria. [Read More]

Jersey City Magazine Features CASID District Manager

"Main Street Living on Central Avenue" by ChicpeaJC

Bob Iezzi and Erin Delaney from Central Avenue in the Jersey City Heights

I was always curious about the people who actually live on the Avenue and what it was like, I reached out to David Diaz the Central Avenue District manager and he set up an interview with two longtime Jersey City residents; Bob Iezzi and Erin Delaney. Bob is an OG Jersey Citian, that has been living on the avenue for decades and he is also a business owner. Erin Delaney is a local photographer that I’ve been following for a while as she takes a lot of great Jersey City photos from food, to landscape and events, she is everywhere! Erin even took some great behind the scenes photos of my interview with Bob! [Read More].

Jersey Journal - Jersey City residents and businesses discuss vision for future for Central Avenue

Conversations charged with the excitement of what the future could hold filled the air today at School 8 in Jersey City, where Heights residents and businesses gathered to discuss their wishes, plans and goals for Central Avenue. "Most people are not happy with the status quo. We want it to improve, and we want to do that together as a community," said organizer David Diaz, District Manager for the Central Avenue Special Improvement District Management Corporation. [Read More]

Photos from the event.

Small Business Community Service Award - Special Improvement District Edition

The City of Jersey City and the Special Improvement Districts celebrated longstanding businesses who have been serving our community for over 25 years on February 17th. One business owner from each district served on a panel to share their secrets to success, how they have changed with the times, and what they love about owning a business in Jersey City. If you are a new or aspiring business owner, this was your chance to learn from the pros. Congratulations to Central Avenue's ownRenato's Pizza Masters, King's Sons, and Baines Family Dental for being honored at the event. [Read More]

More photos on Facebook via CASID and HDSID.

Get to Know CASID Trustees by ChicpeaJC

CASID Board of Trustees 2013-2015

It’s been almost a year since I first met David Diaz, the district manager for the Central Avenue Special Improvement District and since then we’ve made blogging magic. Our Lunches at Noodlefan, Rumba’s, Pizza Masters all pretty much broke the internet! and I had a blast exploring Central Ave with David. It was time for me to get the know the rest of the Central Ave. SID team, so David invited me to one of their board meetings (which is open to business owners and the public). Everyone on the board is a Jersey City business owner and it’s wonderful seeing these busy bees take the time to come together and talk about how they can improve their district. [Read More]

Business Spotlight by ChicpeaJC: Eye Contact Vision Center

I absolutely love small family owned businesses that pride themselves on serving their community. I recently went to visit Eye Contact Vision Center, a full service Eyewear and Optician shop on Central Ave. in the Heights to check out their eyeglasses and get more information on their services. Many people have actually asked me for a recommendation for a good place to get their eyes checked and get cute eyeglasses! Well here it is! [Read more]

The Nail Loft Opens Offering A Luxury Experience For Nail Art Enthusiasts

The Nail Loft - 389 Central Avenue, 2nd Floor, Jersey City

Jersey City, NJ – After nearly two years of planning, the wait is finally over. The Nail Loft has formally scheduled a ribbon cutting event to celebrate their grand opening for 5:30pm on Tuesday January 12, 2016 at their new location – 389 Central Avenue, 2nd Floor. Nail art enthusiasts, residents, shoppers, and local businesses are invited to join the Central Avenue SID Management Corp. at the event to help welcome the latest addition to the shopping district. [Read More]

ChicpeaJC's Top 5 Reasons to Shop on Central Ave during the Holidays!

Top 5 reasons to shop on Central Ave during the holidays!

Christmas is approaching and it’s time for everyone to get their s*#&t together and get their holiday shopping done! Now since I celebrate Hanukkah (which is this week), I decided to do all my last minute gift shopping last week on Central Ave. I invited friend and photog Nabil to join me on my adventure. [Read More]

HolaDoctor Insurance Services Announces Grand Opening

Jersey City, NJ – HolaDoctor, an Atlanta-based health services company that has been helping underserved communities since 1999, is pleased to announce the Grand Opening of the Company’s first health insurance enrollment and customer care center in New Jersey. The Grand Opening event will take place on Wednesday, November 18 starting at 1 PM at the HolaDoctor Insurance Services Center located at 353 Central Avenue.
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Business Spotlight by ChicpeaJC: Sole Dreams

Sole Dreams, 344 Central Avenue, Jersey City

Sole Dreams has been around for over 37 years on Central Ave. in The Heights. After undergoing a renovation, this family owned shop changed its name from Nino Shoes to Sole Dreams to accommodate the changing neighborhood. Even though they upgraded, the heart is still there. They pride themselves on great customer service, a super fun and customized shopping experience. I recently went there to interview Marco the son of Nino, the founder of Nino’s shoes. I tried on shoes, clothes and hats! The whole family was there helping me out. [Read More]

Business Spotlight by ChicpeaJC: La Concha


Last week I joined David Diaz the District Manager of the Central Avenue Special Improvement district for our monthly “lunch date”. This time he took me to La Concha, a Spanish eatery located on Central Ave. a few blocks by Renato’s Pizza Masters. We were greeted by Berta, the owner/cook/mom/matriarch of this delicious food spot and as soon as she smiled and said “Hola” the warmth she exuded told me this would be a meal I would never forget. [Read More]

Business Spotlight by ChicpeaJC: Renato's Pizza Masters


Ever since I started ChicpeaJC, I heard about this spot on Central Ave. It’s a local favorite where many people I’ve met and interviewed have been eating here regularly since they were little kids. Every time I walk into Sneaker Room to say hello to the team, I always see them eating Pizza Masters!! [Read More]

Business Spotlight by ChicpeaJC: Angel Azul Bakery

ChicpeaJC at Angel Azul Bakery - 460 Central Avenue, Jersey City

David, the District Manager of Central Ave SID, and I have a standing monthly lunch date in the Heights. He takes me to his favorite spots to try out in his district. This time we decided to meet for breakfast at a local favorite; “Angel Azul Bakery and Cafeteria” on Central Ave. We met at around 8:30 on a Thursday morning and the place was packed! There was a line up out the door… I told David to get a bunch of stuff so we could share. He got an assortment of breads, some fried pork and potatoes and the most delicious Cafe Con Leche!! Yum! Boy was I full, talk about carb loading! [read more]

Business Spotlight by ChicpeaJC: Yoga In The Heights


I heard about Yoga in the Heights over the summer when they were having classes at the Riverview Farmers Market. The idea of doing a class outside in a park with the most incredible view sounded amazing to me… I was not able to try it out so when Stephanie and Bridget invited me to visit their studio to try a class I was so excited but also a little apprehensive..its been so long since I’ve been able to shut my brain for moment, and the idea of going to a yoga class and focus on my breath, clear my mind seemed impossible to me… Which meant I really needed it. [read more]

Business Spotlight by ChicpeaJC: Jersey Cycles

ChicpeaJC at Jersey Cycles - 510 Central Avenue, Jersey City

After lunch with David the District Manager of Central Ave SID at Noodlefan we went next door to Jersey Cycles to talk to Luca, bossman of the shop. After eating so well, I was tempted to grab a bike and take it out for a ride. This shop has everything you need if you are looking to get started or are a season pro. The guys that work there are also super nice, not pushy and they definitely know what they are talking about. Now go eat those noodles and go for a fun bike ride around Jersey City! [read more]

Business Spotlight by ChicpeaJC: Noodlefan

Noodlefan at 514 Central Avenue, Jersey City

After interviewing the guys at Faded Royalty, they mentioned that one of their favorite spots was Noodlefan; a little place that serves delicious Thai food. The place is really quaint, perfect for a lunch with friends/colleagues, or even a nice solo meal. [read more]

Business Spotlight by ChicpeaJC: Rumba's Cafe

Rumba's Cafe at 513 Central Avenue, Jersey City, NJ

A little while ago, I met with David, the District Manager of Central Ave SID on Central Ave, to tour this awesome shopping and eats destination in The Heights. Before hitting the stores, we met at Rumba’s Cafe for some breakfast/lunch. Rumba’s Cafe is a cuban style no frills diner. When I walked in, I felt like I was in Miami…. Weird I know, but that’s how I felt so… anyway… [read more]

Jersey Journal - Bedbug worry? Jersey City exterminators have tips on prevention, treatment

If you're a Hudson County resident, chances are that you're afraid of bedbugs. Every day, the crew at Professional Termite and Pest Control in Jersey City receives 20 to 30 bedbug-related calls. It is, as general manager Jack Caban says, an "epidemic." "There are many infestations currently occurring in Hudson and Bergen counties — it's not very high, but it's still an epidemic," said Caban, who's been in the business for 22 years. The Cliffside Park resident says in areas reliant on public transportation, bedbug panic can spread fast. This is especially true in Hudson County, where locals regularly trek into New York City, one of the most bedbug-infested areas in the country.
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Jersey Journal - New yoga studio in Jersey City Heights

Yoga In The Heights, 317 Central Ave, 2nd Floor, Jersey City

Yoga in the Heights & Wellness Center, located at 317 Central Ave. in the Jersey City Heights, is holding an Open House tomorrow featuring door prizes, free-classes, and special membership sales for new and existing students. Yoga in the Heights opened its doors on Oct. 15 and fulfills the dreams of Stephanie Kumar and Bridget Fujioka, two local women who wanted to own and operate a yoga studio in their neighborhood. The center occupies a 2,400 square-foot second-floor space with two practice rooms, a retail section and two private treatment rooms where specialists perform acupuncture, massage therapy and reiki.
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Jersey Journal - Zipcars zoom into Jersey City Heights

Zipping around Jersey City just got easier. Zipcar, the world’s leading car-sharing network, debuted in the city today with a ribbon-cutting ceremony at a parking lot in the Heights were two fuel-efficient Zipcars are now available for members. “Whether you’re traveling into New York City for a meeting or exploring the rest of the Garden State, having Zipcars available on-demand by the hour or the day allows members access to a convenient and affordable transportation solution,” a spokeswoman for Zipcar said.
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Pulaski Skyway/ Route 139 Rehabilitation & JC Heights

Beginning Saturday April 12, 2014, the northbound travel lanes on the Route 1&9 Pulaski Skyway will be closed for approximately 24 months while the New Jersey Department of Transportation (NJDOT) rehabilitates the bridge deck. Additionally, Route 139 Upper Level will be closed and detours through local streets will occur starting in May 2014. This major rehabilitation project will directly affect Hudson County's midsection (between the Holland and Lincoln Tunnels) including The Heights and Journal Square sections of Jersey City. Please stay up to date on the project as it progresses and plan accordingly.

Read more about how this major rehabilitation project will affect you.

Jersey Journal - Jersey City is nation's 2nd best up-and-coming fitness city: report

Gladiators Gym, 376 Central Avenue, Jersey CityGyms, yoga, martial arts and more — Jersey City's fitness scene is on the rise, according to a new report. New Jersey's second largest city was ranked the No. 2 up-and-coming fitness city in the nation by Women’s Health Magazine as part of their “20 Best Up-and Coming Cities for Every Social Scene” report. The list featured four categories and listed the top five cities in each group. According to the magazine's website, Women's Health partnered with Yelp on a six-month project that also produced lists of the five best up-and-coming cities for nightlife, foodies, and arts and culture.
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New York Times - Life After Brooklyn

Heights Section of Jersey City By many measures, Jeff Huston and his wife, Lisa Medvedik-Huston, arrived late to Williamsburg, Brooklyn. They weren’t among the first waves of artists and hipsters in the early-to-mid ’90s to cross the East River in search of cheaper, grittier confines. When they rented a spacious, duplex loft two blocks from the Bedford Avenue subway stop in 2007, they found a safe neighborhood already dotted with clothing boutiques and wine shops. The height of the real estate boom was approaching, and condos were rising along both the waterfront and McCarren Park.
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No "Everything JC Festival" Indefinitely

2011 Everything Jersey City Festival on Central Avenue

Originally scheduled for the third Saturday each May, the Everything Jersey City Festival will not return in 2014. The Central Avenue Special Improvement District hosted and organized the popular one day event for five consecutive years (2008 – 2012). With an estimated 39,000 visitors in attendance at the last EJCF, Jersey City had the honor of being home to one of the largest main street festivals in the State of New Jersey. 
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Wall Street Journal - Artists Aim for the Heights in Jersey City

An arts district approved for a section of Jersey City's Heights neighborhood could spur new development and bring more creative types to an area that is already home to many artists.

The Riverview Arts District in the eastern part of the Heights was designated back in the 1980s but never fully materialized. Zoning changes permitting live-work and studio spaces for artists were formally adopted by the city in February.

Artists have lived and worked in converted industrial buildings and other spaces in the neighborhood for many years. More recently, the neighborhood has drawn white-collar professionals and families priced out of other areas or looking for more space for their money. Brokers and residents say the creation of the arts district makes it still more desirable.
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New Arts District in the Jersey City Heights

Feb. 27, 2013 - Jersey City Council Hearing to create the Riverview Arts District. Heights resident and architect, Lee Levine, speaks in favor of the artist district as City Planner Claire Davis looks on. The Heights neighborhood of Jersey City welcomes artists. The Heights now has an arts district known as the "Riverview Arts District" (RAD) attracting the attention of many New York City Artists looking for accommodating housing options.

On February 27, 2013, a city zoning amendment was approved to create an Artist Overlay Zone covering a large portion of the eastern Heights and allows artist to have studios or work/ live units within the District. Artists can have an "artist studio workspace" to make their art or sell it as an accessory use to the studio; they can also have a work/live artist studio defined as "a single, enclosed, private space of 900 sq. ft or more, where at least one-half of the total space is devoted to work space for the creation, display and sale of art, and the remainder is used for living purposes..."  
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Central Avenue Sidewalk Maintenance Program to End Under Healy Administration

The CASID's longstanding sidewalk sweeping program will officially come to an end on January 28, 2013. Making matters worse, the organization behind the popular Everything Jersey City Festival may no longer have the necessary manpower to organize the event in 2013.
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