Welcome to the Heights Section of Jersey City, NJ

SID Program Is Extended Through 2020

Good news Jersey City! The Central Ave SID program was successfully extended through 2020 at the October 4th Special Meeting of the Corporation. Our SID is one of the few in New Jersey which periodically holds a referendum vote asking SID members (commercial property and/ or business owners in the district that fund the program through an assessment) if they want to continue it. Members voted almost unanimously in favor of the SID. Many thanks to all CASID members that took the time to participate in the referendum vote allowing the organization to continue investing, serving, and growing our neighborhood and business community for another four years.

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New on Central Avenue, Jersey City

Dulce De Leche Bakery, 376 Central Avenue, Jersey City, NJ - Photo Credit William F. Spencer Photography

Dulce De Leche Bakery officially opened their doors on Friday, September 9th and the Central Avenue Special Improvement District Management Corporation is thrilled to welcome their sweet brand of fresh baked goods to the neighborhood. This true Argentine Bakery provides The Heights neighborhood with a modern café atmosphere that is visually stunning and sure to be a crowd pleaser. [Read More]

  • New Concept Beauty Salon
  • Teri Teri Japanese Rest.

More New Businesses on the Avenue>

Heights Halloween Window Painting Contest on Central Avenue

JC Heights Halloween on Central Avenue - Photo by R. Torres

CASID, in partnership with local schools, has starting a new family-friendly tradition in Jersey City. This event is sure to strengthen the bond between residents and businesses as well as create long lasting memories for the local children and families which support our shopping district. Window painting on participating storefront windows will be a new way art continues to unite our community. Jersey City grade school students are occasionally invited to paint on participating storefront windows within the Central Avenue shopping district (between Manhattan Avenue and North Street). Participants must sign up through the Jersey City School District. The next window painting event will happen on Wednesday, October 19th (Rain Date: 10/20) starting at 10am. Painting will be removed the first week of November. 1st, 2nd, and 3rd place ribbons for best pictures in each grade will be awarded before Halloween.

More Trees Are Coming to Central Avenue in Fall 2016

Fun Fact: Out of the 10 commercial corridors in Jersey City, Central Avenue has the most trees. In total, The Heights neighborhood main street has 113 tree beds. The Jersey City DPW and Office of Innovation partnered together with CASID to get 8 new male Ginkgo trees planted in the shopping district last spring. Eight more will be planted later this fall bringing a total of 16 new trees by year end. In addition to requesting adjacent business owners help water the trees, CASID started an online campaign asking local residents to adopt one of the new trees and bring it water a few times a week during the evening hours. This was a community approach to care for our community trees (#TreeSpeech).

2016 Central Avenue Market Profile

Is The Heights neighborhood the right fit for your next business venture? CASID will help you find the answer and welcomes you to Open A Business On Central Avenue. The JGSC Group has teamed up with us to deliver a new 2016 Central Avenue Market Profile report that shows a data analysis of the surrounding market. This is an excellent business recruitment tool to help property owners within the district and local real estate agents find suitable tenants to fill empty storefront locations. If you are a numbers nerd and serious about opening a successful business in Jersey City, this is the data set you want as a guide. After reading through the report and this website, your next step should be to contact the CASID office and schedule a meeting to discuss your plan to open a storefront business. Looking for Small Business Incentives? CASID has you covered there too. You can now get hard copies of various loan applications at the CASID office or simply follow these links:

New Public Artwork In The District
by Artist Sean Lugo

Creative Placemaking on Central Avenue

Central Avenue, Jersey City NJ

Creative placemaking has become important to the experience and benefits of shopping local. Public art, in its many forms, can rejuvenate a neighborhood when done correctly. It brings new energy and vibrancy to neighborhoods. It also can make Central Avenue a fun place to visit. CASID’s art initiatives have grown out of the belief that creative placemaking contributes to the economic and cultural vitality of neighborhoods. [Read More]

Recent Events in the District:

New Heights 24 Hour Bus Service (Mon-Sat)

New Jersey Transit Bus No. 119, Central Avenue Jersey City

GREAT NEWS for the Jersey City Heights: New Jersey Transit Bus No. 119 will run 24 hour service (Mon - Sat) starting on 6/25. Thanks to Senator Brian Stack, Assemblyman Raj Mukherji; Mayor Steven Fulop; Councilman Michael Yun; Councilman Rolando Lavarro, and RNA/ WPA for their tireless efforts to improve mass transit and access to NYC jobs. ‪[Learn More about Central Ave Bus Service]

CASID Sponsors ServSafe "Certified Food Protection Manager" Course for Local Bizs

ServSafe Instructor Eddy Gallo with a class which just completed the training course

A clean, safe, and enjoyable eating environment is important to every restaurant. Central Avenue's business community takes public health very seriously and the CASID is now assisting local restaurants to better maintain that standard in addition to complying with local laws. [read more]

Jersey Journal - Jersey City residents and businesses discuss vision for future of Central Avenue

Conversations charged with the excitement of what the future could hold filled the air today at School 8 in Jersey City, where Heights residents and businesses gathered to discuss their wishes, plans and goals for Central Avenue. "Most people are not happy with the status quo. We want it to improve, and we want to do that together as a community," said organizer David Diaz, District Manager for the Central Avenue Special Improvement District Management Corporation. [Read More]

Photos from the event.

Central Ave Discussion on Redev. Plan

Dear Members of the Jersey City Heights Community:

There is a buzz in the neighborhood about a Redevelopment Plan for Central Avenue. The Central Avenue Special Improvement District Management Corporation, an organization of business and commercial property owners within the shopping district, would like to set the record straight and address the circulating rumors. [Read More]